Mention My Biz is an early phase start-up SaaS platform that enables businesses to drive and reward customer loyalty for word-of-mouth-marketing (WOMM) campaigns in a digital age. Worked as VP, Sales & Marketing to drive go to market strategy and launch initiatives. The following work was key in securing 12 charter partner customers and position the company to secure investors to enable operational growth. To view my web work, please also visit the website at www.mentionmy.biz
B2B Sales Demo
A presentation created for sales reps to tour the product virtually, over the phone, or in person. Designed to serve the "Interest" phase of the sales funnel. Call to action is to answer questions and to start a free customer trial.
A sales tool created to serve the Awareness & Interest phases of the sales funnel to introduce the product and its benefits. Sales reps send to prospects via email and print version is distributed within the Welcome Kit and at networking events or trade shows.
B2B Welcome Kit
After a business subscriber has signed up for the trial membership, the Welcome Package is mailed to the business. Features a folder including - a letter from the CEO, Getting Started Brochure and in-store customizable marketing materials for the businesses to generate referrals via the program. The business also gets access to the online marketing library featuring digital assets that are customizable for email, web and social to promote their referral campaign. A sales rep follows up to assist with account/campaign set up and collateral call to actions drive to their account dashboard.
End User Demo Video
A demo for end users to create awareness of the product, how it works and how to download. Used across various digital and social media in support of launch. Call to action is driven to the app stores and website. End goal was acquisition.
SapientNitro | Sony Electronics
Held the position of Account Supervisor for SapientNitro, a global digital marketing agency and developed integrated marketing campaigns for B2B & Ecommerce clients within Sony Electronics. Worked on-site and held a dual role as "Web Marketing Manager" while representing Sony as a consultant.
Ecommerce VAIO Showcase
E-commerce product showcase featured on store.sony.com to explore features & benefits for the VAIO PC serving the consideration phase. Awarded San Diego Ad Club Silver and Southern CA Ad Club Silver awards. Linked to the e-commerce product comparison tool as well as to "Buy Now" for customers ready to purchase. One example of campaign components contributing to record holiday e-commerce sales in 2011.
Ecommerce 3D World Showcase
E-commerce technology showcase featured on store.sony.com to showcase benefits of the 3D TV technology. Awarded San Diego Ad Club Silver and Southern CA Ad Club Silver awards in 2012. Linked to product category pages, product comparison tools and "Buy Now" to drive customers down the purchasing funnel. One example of campaign components contributing to record holiday e-commerce sales in 2011.
B2B Solution Provider Center
An online marketing portal to support Sony Resellers which included sales programs, sales assets, marketing assets and product specs. Registered Sony Resellers used the site to leverage rebate programs, customize sales materials to sell Sony products to their end users (SMBs or IT Consultants) and take product training courses. One of the key strategic web marketing components contributing to 30% increase of overall channel sales.
Business Solutions Website
The customer facing B2B Sony web destination with an audience of end users who were SMBs as well as IT Consultants. Our strategy featured traffic generation promotions such as email campaigns (both via Sony database and list purchasing), paid search, banner ads and direct mail campaigns. After a redesign in 2008, the website won "Outstanding Achievement" from the Web Marketing Association. One of the key strategic web marketing components contributing to 30% increase of overall channel sales.